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WunderLand and the Chicago Interactive Design and Development meetup group are very pleased to announce we have arranged for a phenomenal guest speaker in February: Matt Moog, Founder and CEO of Viewpoints. This free event will include a presentation, Q&A session, and networking.
Date: MONDAY, February 8, 2010, 5:30pm to 8:30pm. Arrive between 5:30pm and 6:30pm for networking. Presentation will begin at 6:30pm. Arrive early to get one of the good seats!
Where: WunderLand Group Conference Center at 200 W. Jackson, Suite 1320 View Map
RSVP: Please RSVP via the Chicago Interactive Design and Development meetup group (preferred); or to Judi Wunderlich, WunderLand Group, at jwunderlich@wunderlandgroup.com.
Presentation Topic:
HOW YOUR COMPANY CAN LEVERAGE SOCIAL COMMERCE TO DRIVE SALES, INSIGHT, AND LOYALTY
This presentation will focus on Social Commerce as an emerging framework for thinking about how to leverage the growth of the social web to drive results for businesses. Just as Social Media has helped to transform industries from media, to recruiting to public relations, it is also changing the way consumers shop and buy. Retailers, brands and service providers need to understand consumer needs, motivations and and behaviors as they move through the consideration funnel from from awareness, to intent, to purchase, to loyalty, and done correctly, to advocacy. Matt will discuss some of the underlying data, trends, case studies, best practices and emerging solutions in Social Commerce to address these changes in behavior.
Presenter:
Matt Moog is the Founder and CEO of Viewpoints Network, a social technology media company focused on helping consumers make smarter purchase decisions. Viewpoints specializes in building communities and motivating "social influencers" to share their experiences by writing reviews, blog posts, how to guides, contributing ideas and participating in forums. Viewpoints organizes and presents those contributions to help "in-market" consumers make smarter purchase decisions. The Viewpoints Technology Platform powers Viewpoints.com and communities for customers such as Sears.
Matt founded Viewpoints in August 2006 after spending ten years at CoolSavings / Q Interactive, the last five as the President and CEO. Prior to CoolSavings, Matt worked for Microsoft in business development.
From 2001 to 2006 while serving as CEO of CoolSavings, a publicly traded interactive marketing services company, Matt led a turn around that resulted in revenue growing from $21 million to $80 million. In 2005 he led a transaction that took the company private in a sale to Landmark Communications that valued the company at $220 million. Under his leadership the share price grew more than 400% over five years.
Matt is currently a board member of the Word of Mouth Marketing Association and previously served on the board of the Direct Marketing Association (DMA) 2005/06 and the Interactive Advertising Bureau (IAB) 2004-2006. He has been named to the '40 under 40' in 2005 by Crain’s Chicago Business and has been nominated for the Ernst & Young Entrepreneur of the Year Award twice, and CoolSavings was named the Deloitte & Touche Technology Fast 500 in 2003 and 2004. Matt has been cited as an industry expert in The New York Times, The Wall Street Journal, The Chicago Tribune, Fortune Small Business, and a variety of other national and regional publications. He has also appeared on Fox News, CNN, CNBC, WGN and WTTW to discuss the potential and future of social media and interactive marketing.
Matt holds a BA in Political Science from the George Washington University (’92) and is an active member of the Young Presidents Organization (YPO) Chicago Chapter. He also serves on the board of the Francis W. Parker School in Chicago. Matt is married, to Lucy, with three boys Max, Charlie, and Eli.