OUR CLIENT: a global company, with CPG products within the dessert space.

JOB TITLE: Brand Manager

LOCATION:  Parsippany, NJ (3 days a week on site)

ROLE TYPE/DURATION: Medical leave - 1-3 months (could go longer)

COMPENSATION: $55-$65/hr (40 hrs/week on W2)

Job Responsibilities:

• Business and Brand Analysis, Monitoring and Reporting
• In-depth market, competitive and brand analysis to assist in formulating brand strategy within a fast-moving consumer packaged goods category.
• Analyzes business and brand results to ensure strategies are working and objectives are being realized, recommending course correction where relevant.
• Maintains understanding of the competitive environment to assess impact on business.
• Prepares and creates engaging, meaningful, and persuasive presentations.
• Owns and actively manages brand marketing budget.

• Product Management
  • Lead qualitative and quantitative market research briefing through to interpreting result and making recommendations for innovation and renovation.
  • Leads commercialization development with cross-functional team from concept to opportunity assessment through launch within our internal stage gate process.
  • Possesses solid project management skills from planning stage to execution and final assessment to achieve brand objectives and goals.
  • Work closely with Category management and Trade Marketing to develop compelling sell-in stories/toolkits to ensure customer acceptance of innovation.
  • Brand and Communications Planning and Execution Leads agency partners in creative development, asset development and execution of consumer and shopper activation. Ensures coherency across all consumer and shopper touchpoints to drive cohesive and impactful messaging and trademark consistency in all communications.
  • Participates in brand planning and overall communication planning with interagency team.
  • Sets and tracks KPIs, offering recommendations for optimization of plans/assets.

• Leadership and self-management
• Comfortable with multi-tasking in a fast-paced environment
• Inter-departmental engagement with Trade marketing, Sales, Supply Chain, Finance and Legal to assist in the planning and execution of new initiatives.
• Able to efficiently manage relations with third party vendors (i.e.: graphic design agencies, research agencies, etc.), obtaining required output while minimizing costs.
• Comfortable with presenting in front of senior management

Qualifications

• Bachelor’s degree in business; master’s degree in business is a plus.
• At least 5 years’ experience in consumer-packaged goods brand marketing
• Experience working in CPG
• Excellent verbal and written communication skills
• Experience working with consumer data, i.e. IRI, ACNielsen
• Well-versed in Budget Management and Forecasting
• Exposure to P&L management is a plus.
• Exposure and understanding of differences between various classes of trade.
• Global/Upstream marketing experience is a plus.

At WunderLand we’re zealous about helping our customers increase customer reach, engagement, advocacy, and brand loyalty through digital, creative, marketing and communications channels. WunderLand’s mission is to be the go-to partner for digital, creative, and sales enablement services, and a premier employer for creative and digital specialists. It is WunderLand Group’s practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available. WunderLand Group is part of the Advanced Group, a talent acquisition and management, consulting, outsourcing, and professional services organization.