JOB TITLE: eCommerce Performance Mktg Manager – long term contract
LOCATION:  Parsippany, NJ (hybrid onsite 2-3 days per week)
PAY RATE: $50ph- $55ph / w2
START DATE: May 1^st, 2024
DURATION: 6 months with possible extension

RESPONSIBILITIES:

• Work closely with agencies to build Search plans for everyday & seasonal campaigns on retailer.com

   -- Educate agencies on brand/SKUs objectives and customer priorities to stay aligned with internal goals

   -- Ensure alignment to strategic objectives and focus on maximizing sales, ROAS and performance KPIs

• Build a Test & Learn program and repository of best practices to establish a gold standard of Retail Digital performance marketing execution within Ferrero

• Familiar with Amazon AMS , Walmart Connect, KPM, Instacart & Roundel UIs

• Assist with eCommerce Content management needs across platforms including Salsify, Amazon Vendor Central, Walmart Item 360 and Target Pipeline

• Serve as an internal Retail eCommerce performance marketing expert to champion and advocate the importance of eComm via continued education and knowledge sharing • Monitor and analyze competitor/external activities on digital-centric initiatives (innovation/communication) identifying best practices

• Utilize content monitoring tools to perform content audits allowing for optimization requests and alignment to brand content strategy

• Build a strong partnership with Sales and Brand teams to keep them aware of upcoming campaign launches, ongoing performance, and performance results

• Incorporate Global office guidelines into executions to remain consistent with other markets and Ferrero standards

REQUIREMENTS: 

• Bachelor's degree required; Master’s degree preferred

• A minimum of 3 years of eCommerce performance marketing experience

• Must have experience with launching and optimizing Search campaigns on retailer.com (Amazon, Instacart, Walmart etc.)

• MUST: retail media activation (hands on keyboard experience managing retail media campaigns)

• CPG industry experience a plus

• Must have team-management experience or agency-management experience to be successful in this role

• Must have experience working with a product information management system (e.g. Salsify or website CMS) and content management tools (e.g. Profitero)

• A strong performance driver with performance marketing mindset to maximize efficiency using innovative approaches

• Strong story-telling ability to make recommendations and steer decision making via education/knowledge sharing

• Passion for Digital Marketing and eCommerce

• Bonus skills: blend of online and in-store and/or display banners 

WunderLand Group is the destination for creative, digital, and marketing talent. We match exceptional people with great opportunities. At WunderLand, we know successful recruiting can only happen by truly understanding our talent and our clients, that’s why our team of expert matchmakers puts your goals first. Our reputation for quality has been verified by the industry, with Best of Staffing® talent scores 3x higher than the industry average.

WunderLand is part of the Advanced Group, a talent acquisition and management, consulting, outsourcing, and professional services organization.

It is WunderLand Group’s practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available.

At WunderLand we’re zealous about helping our customers increase customer reach, engagement, advocacy, and brand loyalty through digital, creative, marketing and communications channels. WunderLand’s mission is to be the go-to partner for digital, creative, and sales enablement services, and a premier employer for creative and digital specialists. It is WunderLand Group’s practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available. WunderLand Group is part of the Advanced Group, a talent acquisition and management, consulting, outsourcing, and professional services organization.